WISP
A playful illustration series for a telehealth brand making
sexual and reproductive healthcare feel more approachable.
Wisp makes sexual and reproductive healthcare easier to access, offering private, judgment-free treatment for concerns that aren't always easy to talk about. The illustration approach was inspired by that same philosophy. Rather than relying on literal or clinical imagery, I explored subtle references to the body, abstract shapes, and playful compositions. Soft colors and minimal line work helped introduce personality without making light of the subject matter.
The resulting illustrations gave Wisp a way to communicate about sensitive topics with a little humor and less discomfort, supporting the brand's goal of making personal healthcare feel more approachable.
