Hi.

I’m Em, a Senior Brand + Multidisciplinary Designer with 15+ years of experience across brand identity, digital experiences, web design, UX/UI, and illustration. A design detective at heart, I believe the right questions matter, patterns are worth noticing, and a good system can give any idea a clear way forward.

A few constants guide my process:

Simplicity is Queen.

Design needs data.

If it’s not intuitive, it’s not working.

Teamwork > egos.

Accessibility isn’t optional.

Diversity isn’t either.

If we’re not thinking in systems, are we thinking at all?

“Let’s try it” goes a long way.

Empathy drives everything.

Have an idea? Reach out! I’m a millennial, we’re still unreasonably excited about ideas.